Consistency: The Secret Sauce of Fat Loss 

Have you seen these videos on Facebook of people doing these crazy workouts?   If you haven’t, look here and here.   They’re ripped, more than likely really, really ridiculously good looking and they look bad-ass.   But for most of us, this isn’t...

Why A Plateau Is The Antichrist

OMG WHAT IS WRONG WITH ME?!? WHY IS IT SO HARD TO GET STRONGER?!? I HATE WORKING OUT! These were the top three answers based on a poll of initial thoughts when progress stalls at the gym – aka hitting the infamous plateau.  Keep in mind that this was a poll of...

How the Super Bowl Can Teach You To Be a Successful Dieter

I am excited for this year’s Super Bowl.  Not for the commercials.  Not for the hopeful Patriot loss and Brady’s immediate retirement (fingers crossed).  But because these two teams illustrate things I’ve been trying to convey to the Aesthetic Physiques community for...

Be the Steve Jobs of Meal Prep

“I’m too tired to cook tonight; I’ll just have cereal.”   How many times have you said that or something similar?   Chances are it happened right around Thursday.  Work is kicking your ass.  You’ve been running around all week with the kids.  You’re...

How Ice Cube Can Help You Lose Weight

Ice Cube is going to drop some knowledge on why you can’t lose weight.  If you grew up in the late 80’s-early 90’s there is a good chance you were raised on the same music I was – West Coast Gangsta Rap.  As you might have guessed, being a white kid growing up...